Smaller companies tend to have one general specialist or manager, while corporations can spread responsibilities to an entire team or even across several departments. Digital marketing has its industry niche, where the required qualifications go beyond basic marketing strategies and creative skills. Beyond this, the digital marketer must also use …

In the field of digital marketing, social media is the most significant and influential part of it. There is no debate that social media has had a considerable influence on the mass. It doesn’t matter if you run a small local shop or a big national company, if you want …

As of now, there are large numbers of social media platforms where you can market your business such as Facebook, Instagram, Twitter, LinkedIn, and Pinterest. As the years go by, the number of people that uses social media increases from time to time. The bigger the number of users the …

When it comes to marketing a small business, everyone does it wrong!  The problem is, you either try and do it yourself or you hire a marketing company, either way, you don’t get the results you want. The reason for this is, you don’t know what you’re doing and marketing …

B2B is an acronym for “Business to Business”.  Business to business is referring to the exchange of products, services or information between business.  B2C is an acronym for “Business to Consumer” Business to consumer is referring to the exchange of products, services or information between business and the consumer.  What …