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What Does a Digital Marketing Manager Do?

Smaller companies tend to have one general specialist or manager, while corporations can spread responsibilities to an entire team or even across several departments. Digital marketing has its industry niche, where the required qualifications go beyond basic marketing strategies and creative skills. Beyond this, the digital marketer must also use …

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Digital Marketing Amidst Coronavirus

It all seems pretty dire at the moment, but if you want your business to come out of this good shape, it’s the time to start playing the long game. Having a digital marketing strategy for your business has grown in importance over the years as consumer behavior has changed, …

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Small Business Marketing Woes

When it comes to marketing a small business, everyone does it wrong!  The problem is, you either try and do it yourself or you hire a marketing company, either way, you don’t get the results you want. The reason for this is, you don’t know what you’re doing and marketing …

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B2B (business to business)

B2B is an acronym for “Business to Business”.  Business to business is referring to the exchange of products, services or information between business.  B2C is an acronym for “Business to Consumer” Business to consumer is referring to the exchange of products, services or information between business and the consumer.  What …

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