Business to business is referring to the exchange of products, services or information between business.
Business to consumer is referring to the exchange of products, services or information between business and the consumer.
An example of a business that is primarily B2B (business to business) is a virtual assistant company. Virtual assistant companies market their services to other businesses looking for help with, marketing, social media marketing, social networking, appointment setting, research….etc.
While a virtual assistant company may conduct consumer-facing interactions for their customers. Their relationship is with the business they are contracted with and not the consumer.
An example of a B2C (business to consumer) would be a grocery store. You might be thinking to wait, wait. Business can purchase things from grocery stores. Yes, but B2C means business to consumer not customer. Anyone that purchases something from you could be considered a customer. Consumer refers to the end-user the last person or entity that will be using the product or service being sold.
Yes, An example of a company that does both B2B (business 2 business) sales and marketing and B2C (Business 2 consumer) sales and marketing would be a printing company. Printing companies will often sell their products to the general public and companies.
They will also sell their products to print brokers. Print brokers purchase the product at a discounted rate and resell it to the consumer.
There are many other examples of companies that do both B2B sales and marketing and B2C sales and marketing. I just listed three types of companies that I thought would be easy to identify with. I hope this answered your question about B2B and B2C.
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